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Do Social Sites Drive Traffic?


Every age has its icon or an invention or a particular thing for which the whole generation gets crazy..... It was Elvis Presley in the 1950s, Beatles in the 1970s, Computers (personal desktops) in the 1980s, mobile phones in the 1990s and at present it is the social networking site for which people are crazy; this includes everyone; right from the age of 7 to 70 years. Social networking sites have proved as a very crucial medium that has led to some revolutionary changes in the recent past; be it the uprising and uprooting of treacherous government in Egypt or in Libya. It is rather more interesting to note and examine the role of social media services like YouTube, Face book, Twitter, MySpace, etc....... in getting more “traffic” for SEO purposes.

Earlier, I used to see social media services as mode to interact with large number of people from all around the globe (I am sure many layman like me would have the same notion). However, while surfing through the net I found some interesting stuff about how this popular medium can be helpful for SEO services.

Many SEO service providers use social networking sites to get 1st page ranking for their client companies. The reason behind social sites driving good traffic is its “Popularity”. According to an estimation there are around 140 million users on Face book and more 600000 are expected to register on it. Now imagine if there are such a large amount of people out there to get in touch and promote the company, anyone would be tempted to use this platform to get good rankings by the search engines.

Besides this, the social media services and other forums get good number of visitors to a particular site, thus many link building companies get interesting content in form of articles and blogs with appropriate keywords published on any such social sites or forums. With the passing time, these articles or blogs get some editorial links and shares. People who would like the content would share it with other people through social networking sites.

This, in turn, lures many people to subscribe for the content, increasing the subscribers for the site. This can be a major turning point that can give your site 1st page ranking by the leading search engines. The content can drive all the traffic that a social community gets to the client site, which gives good PR (page rank).

Well, good PR obviously means having a reputable position and brand name in the internet circuit. Thus, many link building companies use social media to get a firm footing on the search engines and get authority in the search engines Thus, the site gradually begins to become visible to the internet users as it starts getting good ranks and traffic, which can eventually get 1st page ranking for the site.

Things which might look simple can create wonders and an example of this is the social media services which have made SEO services far reaching and effective.

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